The Effects Of Social Media On The Development Of Mobile...

Social Media Media Broadcast Marketing The increase of social media and the development of mobile technology in the last decade has been significant, which has transformed the communication strategies and especially with sharing the experiences and how information should be marketed to the target audience. According to Hollensen (2014), the selection of newspapers, web sites, and TV to be used for advertising (series of actions to reach goals) needs to be done (at the same time) with the development of the message theme. The vital question in media selection is whether to use a target or mass approach. When a large percentage of the general public is a potential customer the mass media approach will be most effective. The media approach should be the outcome of a careful fit of local advertising goals, the characteristics of the target market and media attributes. Moreover, media variety can be based on the following criteria: †¢ Reach - the total number of potential customers in a target market exposed to at least one advertisement in a specific time period. †¢ Frequency – is the average total of times within a given period, a target market audience is exposed to the same promotion. †¢ Impact – dependant on compatibility between the message from the media approach and the medium used. When an organisation introduces a new product or enters a new market high reach is essential, in order for the new product or service to reach the widest possible audience the reach isShow MoreRelatedWhat Has Caused the Increased Use of Digital Technology over the Last 2 Decades and What Effects Has This Had on How Communication Occurs?912 Words   |  4 PagesOver the last two decades, digital technology has become an essential part of people’s daily life and has caused an enormous influence on how the communication occurs. According to the research of the International Telecommunication Union(ITU), there were only 500 million mobile users in the 2000,but ten years later in the 2010,this number reached 4.6 billion(2010).Digital technology is a base two process, because the digitized information is recorded in binary code which is the combination of theRead MoreIs Electronic Media Beneficial in Children’s Education? Essay1408 Words   |  6 PagesIs Electronic Media b eneficial in Children’s Education? Over the last decades, it is generally realized that the educational technology has developed dramatically. Electronic media has benefitted the system of education in an enormous way. Electronic media is the media which uses electronics or electromechanical energy for the audience to access the content. 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Arguments for Nuclear Abolition free essay sample

Arguments for nuclear abolitionThe humanitarian caseThe abolition of nuclear weapons is an urgent humanitarian necessity. Any use of nuclear weapons would have catastrophic consequences. No effective humanitarian response would be possible, and the effects of radiation on human beings would cause suffering and death many years after the initial explosion. Prohibiting and completely eliminating nuclear weapons is the only guarantee against their use.Even if a nuclear weapon were never again exploded over a city, there are intolerable effects from the production, testing and deployment of nuclear arsenals that are experienced as an ongoing personal and community catastrophe by many people around the globe. This humanitarian harm, too, must inform and motivate efforts to outlaw and eradicate nuclear weapons.Catastrophic effects of nuclear weapons?â€Å"Nuclear weapons are unique in their destructive power, in the unspeakable human suffering they cause, in the impossibility of controlling their effects in space and time, and in the threat they pose to the environment, to future generations, and indeed to the survival of humanity. We will write a custom essay sample on Arguments for Nuclear Abolition or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † – International Committee of the Red Cross, 2010The security caseNuclear weapons pose a direct and constant threat to people everywhere. Far from keeping the peace, they breed fear and mistrust among nations. These ultimate instruments of terror and mass destruction have no legitimate military or strategic utility, and are useless in addressing any of today’s real security threats, such as terrorism, climate change, extreme poverty, overpopulation and disease.While many thousands of nuclear weapons have been dismantled since the end of the cold war, the justifications for maintaining them remain largely unchanged. Nations still cling to the misguided idea of â€Å"nuclear deterrence†, when it is clear that nuclear weapons only cause national and global insecurity. There have been many documented instances of the near-use of nuclear weapons as a result of miscalculation or accidents.